Luxury isn’t just about fancy finishes or big spaces—it’s about how your environment supports and enhances your life. Today’s best interiors don’t sacrifice function for beauty. Instead they marry the two, proving a well designed home can be both beautiful and livable. At Marshall Erb Design in Chicago we believe the most luxurious homes are where aesthetics serve a deeper purpose: to create ease, comfort and joy in daily living. Here’s how we bring that to life in our projects—Chicago penthouses to Florida coastal retreats.
1. Start with the Client’s Lifestyle
Every great design begins with how a space will be used. Do our clients entertain often? Is there a need for privacy, acoustics or multi-functional areas? We prioritize a collaborative discovery process to map out lifestyle needs and preferences—before we select a single fabric or finish. Luxury design isn’t just about what looks good—it’s about what feels right.
2. Hide Smart Storage
Clutter kills the serenity of a luxury home. We hide smart storage solutions in the design: custom millwork, concealed cabinetry and dual purpose furniture. For example a sleek media console might hide AV equipment while doubling as an art display. The goal is utility without visual clutter.
3. Choose Materials That Last
High end design should last. That’s why material selection is key. We love using natural stone, performance textiles and solid wood that offers tactile richness and durability. In high traffic areas like kitchens and baths durability is just as important as beauty. The luxury is in the materials that age well—not just look good.
4. Customize for Comfort and Flow
Comfort is often overlooked in design conversations. We customize each space to fit and flow—whether it’s adjusting lighting levels for mood, choosing ergonomic seating or placing furniture to encourage conversation and movement. Luxury is in the moments when everything just works.
5. Use Technology Intentionally
From motorized shades to integrated climate control technology can be convenient when used thoughtfully. We make sure to hide wiring and tech components to preserve clean sightlines and a peaceful environment. Technology should support the experience, not distract from it.
Conclusion: Design That Lives With You
Luxury doesn’t make you choose between beautiful and practical. It’s about a home that supports how you live—elegantly, comfortably and without sacrifice. At Marshall Erb Design we design environments where form and function work together seamlessly—where every space is as smart as it is beautiful.